Chris
Carino – Summary Resume
Boston, MA 781.266.6928
chris_carino@yahoo.com http://www.chriscarino.com
Project
Management, RDBMS (SQL), QC, Data Mining, Automation,
System Architecture, Process Development, E-mail Marketing &
Analytics.
2009 Independent
Producer - CJC Interactive
I develop videos, niche content,
websites, portals, landing pages, e-mail lists and Web 2.0 integrations. I take on short-term assignments to
build brand value & upgrade older marketing systems. I focus on customer goals via
analytics, KPIs (Key Performance Indicators), AIs (Actionable Insights), conversions
and viral information consumption.
I am a problem solver and process creator most often found working with
CRM and Analytical tools.
Current Technologies: Word Press
as a CMS, Google Analytics, iContact E-mail, Constant Contact, Vimeo, You Tube,
Brightcove Media Player, HTML, PHP, My SQL, JavaScript, Final Cut Studio, Dream
Weaver & the Adobe CS4 suite.
2008 Project
Manager\Analyst CRM & Website Analytics – HCPro Inc.
Worked as the liaison between
Sales, Marketing & IT to document current e-mail & direct mail customer
campaign processes. Architected
& created an RFP for a new CRM system which included a consolidated
marketing database, SFA, Demand Generation & Workflow Management. Led a team of 7 people through a
vendor selection & due diligence process. As a thought leader
for the project, my responsibilities covered data integration & matching as
well as communication cadence & customer segmentation. I organized ETL processes to score
customer records based on digital body language & BANT
methodologies. I identified new lines of revenue through dynamic
transactional e-mail cross sell & up-sell procedures with
conditional content as well as sequenced product offerings for communication
bundles. The overall methodology was to move from a campaign\product centric
marketing approach to a 1 to 1 customer centric approach.
Managed a Web Trends Analytics
server & several Google Analytics setups to monitor 3 corporate
commerce sites along with 70+ micro-sites, newsletter programs, A\B and
multi-variant testing. Developed
an analytics request methodology used to manage, define & implement analytics
requests from across the various company business units. Supervised two marketing
analytics analysts in support of this effort.
Technologies included: Lyris
E-mail, SQL Server, Web Trends, Business Objects, .net, Cold Fusion, Think
Subscriptions, Changepoint, Goldmine, Eloqua, Click Squared, Strong Mail, Sage
CRM, Salesforce.com, Word Press CMS
2008
Business Systems Analyst - Dell Computer Systems
Worked as the liaison between the
data warehouse team and the marketing intelligence database teams. Gathered
business requirements, created functional specifications & developed
business process logic supporting ETL and SQL data transformations for the GEMS
global e-mail system. (SQL Server Data Import)
Authored specifications,
comparison documentation and use case analysis for a “Group One” to “First Logic”
direct mail data-matching migration process. (NCOA, Hygiene, Record Keying
(Household, Residential, Individual etc))
2001-2007
Business Systems Analyst – Cendant\Realogy
Worked as the liaison between
independent business owners, franchise representatives & third party
data\software providers. Developed
business rules, wrote functional specifications & provided UAT for CRM
e-mail campaign management applications, scheduling software, user\agency
websites, online advertising & analytics.
Responsible of ad-hoc SQL queries
on industry databases & development of the “predictive mailer” direct mail
file.
2000 -
2001 Senior Project Manager - NaviPath
Advanced Technology Group (ATG)
reporting to company CTO.
Implemented Service Delivery Process (SDP Lifecycle) for VPN & Proxymate
Privacy System.
1999
Delivery, QA Engineer – Government of Argentina
Bug
tracking, triage & interface automation for OCR application (SQL
Server).
1998 -
1999 Delivery, QA Engineer– GTE Internetworking (BBN Labs)
Maintained QA, Development and Production NOCs for VPN switches.
Ran weekly bug\version control on reporting scripts for IPSEC overlay networks.
1997-1998
Delivery, QA Engineer – Lotus Development (ASG Group)
QA, Bug Reporting & Version Control on a Domino DSS System for Citibank.
Coordinate Oracle, Sybase, Domino and various application procedures.
1997
Network & Systems Engineer – Project Software & Development
(PSDI)
Data exporting, importing, upgrading & schema modifications for Maximo ERP.
Oracle, Sybase, SqlBase & SQL Server Versions
1996
Network Consultant – Orange County Government
Support DEC, IBM, NT & Novell infrastructure and countywide networks.
Analyze & install new LANs & WAN switching per department requests.
1995
Network Administrator – Micro Design International (MDI)
Admin for E-mail, Website, ftp, RMA DB and phone switch (sales team).
Supported 150 Users across 3 sites with 50 remote users. .
BS -
Management Information Systems, University Of Central Florida
IP
Protocol Engineering Studies, Harvard Extension School
Molecular
Biology Studies, Northeastern University
Web
Trends for Technical Professionals – Web
Trends Atlanta, GA August 2008
Currently
producing a 10 show series called “Music Spotlight” seen on Cable TV & The
Internet.