Chris Carino – Summary
Resume
chris_carino@yahoo.com http://www.chriscarino.com
Summary
I am a seasoned Business Systems
Analyst & Project Manager with full life cycle product development
experience. My specialty is being the interface between software developers,
business intelligence and other user communities. I am a problem solver and a process
creator. I have experience with
requirements gathering, documentation, gap analysis & level of effort (LOE)
determination.
Technical Skills
Project Management, RDBMS (SQL), QC,
Data Mining, Automation,
System Architecture, Process
Development, E-mail Marketing & Analytics.
Experience
June-October 2008 Project
Manager\Analyst CRM & Website Analytics – HCPro Inc.
Worked as the liaison between Sales, Marketing & IT to
document current e-mail & direct mail customer campaign processes. Architected & created an RFP for a new
CRM system which included a consolidated marketing database, SFA, Demand Generation
& Workflow Management. Led a
team of 7 people through a vendor selection & due diligence
process. As a thought leader for the project, my responsibilities covered
data integration & matching as well as communication cadence & customer
segmentation. I organized ETL processes
to score customer records based on digital body language & BANT
methodologies. I identified new lines of revenue through dynamic
transactional e-mail cross sell & upsell
procedures with conditional content as well as sequenced product offerings for
communication bundles. The overall methodology was to move from a
campaign\product centric marketing approach to a 1 to 1 customer centric
approach.
Managed a Web Trends Analytics server & several
Google Analytics setups to monitor 3 corporate commerce sites along with 70+ microsites, newsletter programs, A\B and multi-variant
testing. Developed an analytics request
methodology used to manage, define & implement analytics requests from
across the various company business units.
Supervised two marketing analytics analysts in support of this
effort.
Technologies included: Lyris
E-mail, SQL Server, Web Trends, Business Objects, .net, Cold Fusion, Think
Subscriptions, Changepoint, Goldmine, Eloqua, Click Squared, Strong Mail, Sage CRM,
Salesforce.com, WordPress
CMS
2008 Business Systems Analyst - Dell
Computer Systems
Worked as the liaison between the data warehouse team and
the marketing intelligence database teams. Gathered business requirements,
created functional specifications & developed business process logic
supporting ETL and SQL data transformations for the GEMS global e-mail system.
(SQL Server Data Import)
Authored specifications, comparison documentation and use
case analysis for a “Group One” to “First Logic” direct mail data-matching
migration process. (NCOA, Hygiene, Record Keying (Household, Residential,
Individual etc))
2001-2007 Business Systems Analyst –
Cendant\Realogy
Worked as the liaison between independent business owners,
franchise representatives & third party data\software providers. Developed business rules, wrote functional
specifications & provided UAT for CRM e-mail campaign management
applications, scheduling software, user\agency websites, online advertising
& analytics.
Responsible of ad-hoc SQL queries on industry databases
& development of the “predictive mailer” direct mail file.
2000 - 2001 Senior Project Manager -
NaviPath
Advanced Technology Group (ATG)
reporting to company CTO.
Implemented Service Delivery Process (SDP Lifecycle) for VPN & Proxymate
Privacy System.
1999 Delivery, QA Engineer – Government
of
Bug tracking, triage & interface
automation for OCR application (SQL Server).
1998 - 1999 Delivery, QA Engineer– GTE
Internetworking (BBN Labs)
Maintained QA, Development and Production NOCs for VPN switches.
Ran weekly bug\version control on reporting scripts for IPSEC overlay networks.
1997-1998 Delivery, QA Engineer –
Lotus Development (ASG Group)
QA, Bug Reporting & Version Control on a Domino DSS System for Citibank.
Coordinate Oracle, Sybase, Domino and various application procedures.
1997 Network & Systems Engineer
– Project Software & Development (PSDI)
Data exporting, importing, upgrading & schema modifications for Maximo ERP.
Oracle, Sybase, SqlBase & SQL Server Versions
1996 Network Consultant – Orange
County Government
Support DEC, IBM, NT & Novell infrastructure and countywide networks.
Analyze & install new LANs & WAN switching per department requests.
1995 Network Administrator – Micro
Design International (MDI)
Admin for E-mail, Website, ftp, RMA DB and phone switch (sales team).
Supported 150 Users across 3 sites with 50 remote users. .
Education
BS - Management Information Systems,
IP Protocol Engineering Studies,
Molecular Biology Studies, Northeastern
University
Web Trends for Technical
Professionals – Web Trends