Flowchart Flowchart 1 Customer Relationship Management 5.499999999999999 8.000000000000000 5.125000000000000 5.081944444444444 What is CRM? Definitions vary but the examples below are all popular components for contemporary marketers & data integrators. 5.781250000000000 7.500000000000000 Business Intelligence Examples: Business Objects Crystal Reports Etc 2.187500000000000 4.740277777777778 SFA SalesForce Automation Examples: Salesforce.com Sage CRM ACT! Goldmine Net Suite etc 8.000000000000000 6.375000000000000 Workflow Resource Management Scheduling Campaign ROI Calculations 8.250000000000000 4.018750000000000 Demand Generation Transactional & Campaign Based Direct & E-mail Examples: ClickSquared.com StrongMail.com E-Dialoque Cheetah Mail MSPs 2.625000000000000 6.500000000000000 Consolidated Marketing Intelligence Database “The Strategy Core” 360 Degree Customer View 5.125000000000000 5.125000000000000 Website Analytics Examples: Google Analytics Web Trends Omniture 2.937500000000000 3.009722222222222 3.923905348670488 6.173497348989112 3.475524802540677 4.829623032171960 3.898667478527522 3.925035924880633 6.817165860883335 4.367694235025390 6.623829553892181 5.829692080510306 What is the purpose of CRM? The purpose of CRM systems usually is to achieve what is often referred to as the “360 Degree” customer view. Once this is achieved we can service our customer in the best way possible for the customer and for the business. 5.875000000000000 3.062500000000000